Datacolor ColorReader Lookup
Increase Your Customer’s Color Confidence

• Provides industry leading matching with greater than 94% success rate on popular fan decks
• Shortens your professional painters’ purchase cycle by finding the closest color in seconds
• Device stores 10,000 colors and has an OLED display for standalone usage

• Add, manage, and assign authorized fan decks to company divisions, brands, or registered users using the cloud-based ColorReader Fleet Management software
• Seamlessly provide instant fan deck updates to all your registered users
• Leverage customer registration data for targeted promotional campaigns

• Greater than 94% matching accuracy assures your customer with increased job efficiency and reliable results
• Brand customization available for greater confidence, professionalism, and brand engagement
• Easily update your collections and ensure your customers always have your latest and trending colors

• Drive your brand’s paint sales by allowing your customers to order in the moment through the app while their envisioned color is still top of mind
• Develop effective marketing campaigns by leveraging real-world color informatics user data
• Increase competitive conversion by putting this powerful tool in the hands of your architects, designers, pro-painters, facility managers, and DIY customers
• Deliver accurate color matching and coordinating features that allow your customer to simply save, share, or order your colors in their palettes faster than ever before

• Output color values your technical customers are looking for – CIELAB, RGB, CMYK, HEX, delta*e
• Assure the job was done right with QC Pass/Fail functionality with reported delta*e value
• Position your brand into the palm of your customer’s hands with iOS and Android compatibility
• For more than 45 years, Datacolor’s passion for precision color has helped us meet the exacting needs of more than a million customers whose entire job depends on the accuracy of their colors

ColorReader is not just a device but a platform for your customers to measure, match, collect, share, and even buy your colors straight from their smartphones. The ColorReader platform can be co-branded to boost color brand loyalty. The platform can also be used with a software development kit to add functionality into your own app. With two great device pairings to choose from, ColorReader or ColorReaderPRO offers a professional and innovative way to capture their inspiration and match to your brand of color collections. Manage your users easily from our fleet management software and gather valuable real-world trending colors and user data for better marketing plan development.